We've gathered our most commonly asked questions and their answers for you.
If we still haven't got you covered, please get in touch and we're more than happy to help out.
how much is it to advertise on a billboard?
The advertising media rate depends on the location and the period you wish to book. There is a minimum of 3 months with all of our sites, however discounts are provided the longer you lease the site for.
We charge on a 'per month' basis rather than 'per 4 weeks' as over the course of a year this works out to be more value for money for our advertisers.
The initial production includes a ‘one-off’ cost for design and printing and installation of your billboard skin (also know as a banner). There may be additional charges for any ‘extras’ (such as patches, reflective material, extensions, etc). All elements will be itemised on your quote. Please contact us for specific details.
If you are advertising on an LED Billboard there is only a charge for design, artwork set up, and a minimal charge for any updates that you wish to do in the future.
what material is my creative display printed on?
Your display is printed onto reusable heavy duty vinyl material called a “skin”. Skins are relatively cheap to produce, easy to maintain, are transferable from billboard site to billboard site, and are guaranteed against fade for up to three years.
how long is my message displayed for?
Typically billboards are booked in 52 week display periods. However, M2 Signs can be flexible and work to your campaign timing. The skin will last approximately 3 years and the longer you rent the site the more cost effective it is per month.
what is an appropriate planning window?
Generally you should plan billboards three months in advance, bearing in mind some billboard locations may book out six to twelve months in advance. You should allow yourself approximately one month for the creative process and printing of the billboard skin/s.
what is the process to get my advertisement on a billboard?
Source availabilities and book billboard sites.
Source artwork / creative – ask us for artwork specifications.
Production of vinyl billboard skin/s – ask us for specifications (site specific) and for a production quote.
Installation of billboard skin and M2 Signs will provide you with a Proof of Posting photo.
questions to ask yourself when planning billboard advertising?
Who am I trying to target? Where is my client base?
What is the goal of the campaign? (Are you branding? Launching a new product or service? Moved location? Countering competitor activity?)
What is the timing of the campaign?
What is the budget for your campaign? (Needs to include site rental, production, installs, creative).
How will you measure the success of the campaign?
can i move my billboard skin from one site to another?
Yes. The same vinyl skin can be moved easily from one billboard site to another.
does m2 signs prepare artwork?
No we work with external providers who are experts in developing effective billboard advertising.
where are m2 signs located?
Our signs are specifically located in high traffic areas and along major highways in the QLD region. See our Locations for more information.